AI Insights · Timothy · July 2022
Top 5 Social Apps on Android in South America for Q2 2022
In Q2 2022, TikTok, Instagram, Facebook Lite, Facebook, and TikTok Lite saw varying trends in downloads, revenue, and active users across South America on the Android platform.
In Q2 2022, the top five social apps on the Android platform in South America were TikTok, Instagram, Facebook Lite, Facebook, and TikTok Lite - Save Data. Here’s a detailed look at their performance.
TikTok experienced a steady increase in weekly revenue, peaking at approximately $170K in mid-June. Weekly downloads fluctuated but remained strong, reaching around 1.3M in mid-April and stabilizing at about 1M by the end of June. The app maintained a robust weekly active user base, growing from 78.7M to 81.7M over the quarter.
Instagram saw relatively stable weekly revenue, averaging around $5K, with a slight dip to $3.4K in mid-June. Weekly downloads showed a downward trend, starting at over 1M at the beginning of April and ending at around 885K by the end of June. Weekly active users remained fairly constant, hovering around 116M throughout the quarter.
Facebook Lite didn’t generate any revenue, but its download numbers were notable. Weekly downloads peaked at around 939K in mid-April and gradually declined to approximately 668K by the end of June. The app's weekly active users saw minor fluctuations, starting at 38.5M and ending at 36.9M.
Facebook generated a consistent weekly revenue, averaging around $52K. Weekly downloads remained stable, starting at 623K at the end of March and ending at 586K by the end of June. The app’s weekly active users slightly decreased from 130.9M to 127.8M over the quarter.
TikTok Lite - Save Data also did not generate any revenue. Weekly downloads fluctuated, peaking at around 517K in early May and stabilizing at about 481K by the end of June. The app's weekly active users saw a gradual decline from 16.8M to 15.8M over the same period.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.